In this webinar, we will explore the Email Campaign 📧 and Event Alert 🚨 modules, two essential features designed to help you communicate effectively with your audience.
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Differences between these two modules:
| Criterion | Event Alerts | Email Campaigns |
|---|---|---|
| Type of Send | Automatic, weekly | Manual, on-demand |
| Content | List of events + editorial | Free-form email, with design and images |
| Personalization | Limited to the editorial | Full (text, visuals, tone, subject) |
| Targeting | Automatic (active students) | Segmented (campus, program, language…) |
| Objective | Maintain event visibility | Communicate in a targeted and timely manner |
| Ideal Use | Regular, automatic communication | Newsletters, specific announcements, follow-ups |