In this article, we will explore the Email Campaign 📧 and Email Alert 🚨 modules—two essential features designed to help you communicate effectively with your audience. You’ll learn what each module is used for, when to use them, and how to set them up step by step.
Differences between these two modules:
| Criterion | Event Alerts | Email Campaigns |
|---|---|---|
| Type of Send | Automatic, weekly | Manual, on-demand |
| Content | List of events + editorial | Free-form email, with design and images |
| Personalization | Limited to the editorial | Full (text, visuals, tone, subject) |
| Targeting | Automatic (active students) | Segmented (campus, program, language…) |
| Objective | Maintain event visibility | Communicate in a targeted and timely manner |
| Ideal Use | Regular, automatic communication | Newsletters, specific announcements, follow-ups |