When managing job ads on JobTeaser, you might notice a discrepancy between the number of applicants and the number of views or clicks recorded for your job ad. Here’s a detailed explanation:
1. User Settings and Data Gathering
Impact of User Privacy Settings:
- Third-Party Cookies: Our system relies on cookies to track views and clicks. If users block third-party cookies, their interactions with the job ad might not be recorded.
- Unlogged Views: Sometimes, users view job ads without being logged into their accounts. If they later log in to apply, the initial view remains untracked.
- Ad Blockers and Extensions: Various browser extensions, like ad blockers, can interfere with our ability to gather accurate data on views and clicks.
Example Scenario:
Imagine an event where you see 1 view but 10 registrations. This can happen if users initially view the event while not logged in, then log in later to register. The same logic applies to job ads: users may view an ad while not logged in or with tracking disabled, then log in to apply, resulting in more applicants than recorded views.
2. Daily Updates of Statistics
Timing of Data Updates:
- Daily Count: Our system updates view and click statistics once a day. If a job ad is posted today, any applications received during the day might not yet be reflected in the view and click statistics.
- Natural Delay: This means it’s normal to receive applicants on the same day the ad is posted without seeing an immediate increase in recorded views or clicks.
Example Scenario:
If you publish a job ad in the morning and receive applications throughout the day, you may see several applicants by the evening but still see 0 views and 0 clicks in your Back Office. This is because the system updates these statistics once daily, typically overnight.
Conclusion
The difference between the number of applicants and the number of views or clicks on a job ad is often due to:
- Users’ privacy settings and use of browser extensions.
- The timing of our daily updates to view and click statistics.